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NOBL's mission is to produce and distribute innovative, craft, non-alcoholic beverages. NOBL produces and self-distributes fresh, locally sourced cold brew coffee, tea, kombucha, and many other industry-leading drink options for cafes, restaurants, offices, hotels, college campuses, and more. NOBL was started at the University of New Hampshire. As a student, Founder & CEO Connor Roelke wanted to combine his passion for craft coffee and home brewing. Connor grew that passion into a successful business, and NOBL now has beverage products at over 500 locations throughout New England.